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Global connectivity · B2B & B2C content strategy
Building trust at scale without a single ad.
Peplink, a global connectivity company, wanted to grow awareness among high-intent audiences across B2B and B2C segments, without relying on traditional ads. I built a content engine focused on reach quality, product clarity and trust-building at scale.
310KTargeted accounts reachedHigh-intent audience · one month
7xGrowth in content interactionsAcross all content formats
157%Lift in qualified trafficHigh-intent visitors to key pages
43%Growth in channel subscribersYear over year
3xGrowth in monthly reachSustained across platforms
+CTRHigher than platform averageOutperforming industry benchmarks