You are explaining the product to people who already understand it. The buyer is somewhere else.
You are reaching people who would use it, not people who would buy it for a team. That is a targeting problem, not a content problem.
"A meeting survival guide for the unprepared."
"How to always be prepared for your next meeting."
The first line names a failing the reader has, so they recognise themselves and move on. The second points at who they want to become. Same subject, same product, opposite feeling. 9 of 12 posts open this way.
PCB design software. Built social, content and the creator program from zero.
Read the case study →
Global connectivity. A content engine across B2B and B2C, without ads.
Read the case study →
Built the channel, the workflow and the team's publishing system.
Read the case study →Three or more and a deep dive will pay for itself.
Most of this work is a document nobody opens twice. This is a loop that knows what you did last month.
A verdict, and the three things to change now, ranked, in your dashboard.
Your team makes the changes, and I'm alongside the whole way.
We look at what worked and what it means for the month ahead.
Every change ranked by what it did for the business.
↻ Then it starts again
"Adrian is communicative, aligns quickly with goals, and understands expectations. His attentiveness to real-world feedback allowed us to move and adapt at a rapid pace. Moreover, Adrian is skilled at working with data and extracting the information a team needs to make decisions."
"Adrian was one of the most creative people I've met. Every time we had our growth marketing meeting, he'd have cool new ideas he wanted to try out. Not just that, he'd implement them right away, then share the learnings and what we should head to directionally as a team."
"Adrian has a remarkable ability to craft and execute campaigns that resonate with the audience while effectively highlighting the value of partnerships. His strategic thinking, attention to detail, and dedication to achieving the best results were evident in every project we collaborated on."
"Adrian was highly professional, responsive, and ensured that every aspect of the campaign ran smoothly. His attention to detail and creativity greatly contributed to the campaign's success."
What they're getting right, what they're getting wrong, and what I'd change to improve their social. Free, and it lands in your inbox before anywhere else.
One call, one week, three things to change. Then we keep going, or we don't.
Or write to adrian@adriangispert.com