Organic social · tech companies

Most tech companies have a great product.Almost no one knows about it.

dashboard.adriangispert.com / sample read
Your company SEPTEMBER · LINKEDIN, INSTAGRAM
The verdict

You are explaining the product to people who already understand it. The buyer is somewhere else.

Channels read
ICP match31% of engaged accounts look like the customer you described
Who you say you sell toTeams who need shared context
Who is actually engagingIndividual power users

You are reaching people who would use it, not people who would buy it for a team. That is a targeting problem, not a content problem.

Everything I read before making the call
As published

"A meeting survival guide for the unprepared."

Rewritten

"How to always be prepared for your next meeting."

⇆
Why

The first line names a failing the reader has, so they recognise themselves and move on. The second points at who they want to become. Same subject, same product, opposite feeling. 9 of 12 posts open this way.

01Stop launching features. Start answering questions.Do first
02Your best explainer already works for youThis month
03Pick one format and run it for eight weeksThis month
Book a call How it works Limited availability
Thirty seconds

Is any of this true of you?

Three or more and a deep dive will pay for itself.

0of 6
Nothing checked yet. If none of these are true, you don't need me, and I'd tell you that on the call too.
How it works

A verdict every month, and proof it moved.

Most of this work is a document nobody opens twice. This is a loop that knows what you did last month.

01
Every month The read

A verdict, and the three things to change now, ranked, in your dashboard.

02
Then You act

Your team makes the changes, and I'm alongside the whole way.

03
Next month What happened

We look at what worked and what it means for the month ahead.

04
Over time The record

Every change ranked by what it did for the business.

↻  Then it starts again

What people say

Engineers, growth leads, creators.

"Adrian is communicative, aligns quickly with goals, and understands expectations. His attentiveness to real-world feedback allowed us to move and adapt at a rapid pace. Moreover, Adrian is skilled at working with data and extracting the information a team needs to make decisions."

Mark WuElectronics Engineer at Figure

"Adrian was one of the most creative people I've met. Every time we had our growth marketing meeting, he'd have cool new ideas he wanted to try out. Not just that, he'd implement them right away, then share the learnings and what we should head to directionally as a team."

Emily ShihGrowth at Motion & Wonderly

"Adrian has a remarkable ability to craft and execute campaigns that resonate with the audience while effectively highlighting the value of partnerships. His strategic thinking, attention to detail, and dedication to achieving the best results were evident in every project we collaborated on."

Kingsley LiBusiness Development at Seeed Studio

"Adrian was highly professional, responsive, and ensured that every aspect of the campaign ran smoothly. His attention to detail and creativity greatly contributed to the campaign's success."

Before you ask

The questions people actually have.

About four hours across four weeks. A 60-minute kickoff, a 45-minute review, a 90-minute handoff, and a short intake form. Everything else happens on my side.
No. I don't film, post, or run accounts. I give whoever does a strategy, a voice and a system so they stop guessing. If nobody owns it yet, that's worth sorting out first, and I'll tell you what the role actually needs to be.
Then a deep dive is the cheapest way to find out, and I'll say so in the verdict. Organic isn't a paid ad: part of the return is traffic you can count, part is a brand that compounds. I'll tell you which is which instead of promising clicks.
Engagements start at $2,000 for a one-week deep dive. Longer work is priced by the size of your company, and I'll give you the number on the call rather than make you guess.
Not for a deep dive. One 60-minute call and your public content is enough. For a Sprint I'll want whatever you have, but nothing is blocked if the measurement isn't in place yet.
The deep dive

Every month I take apart one company's social, in public.

What they're getting right, what they're getting wrong, and what I'd change to improve their social. Free, and it lands in your inbox before anywhere else.

One email a month. Unsubscribe whenever.

Start here

Find out what your social is actually doing.

One call, one week, three things to change. Then we keep going, or we don't.

Or write to adrian@adriangispert.com